What I'm Reading: UK election special edition
July 6: A special Saturday edition rounding up five reads on the UK general election
How Labour won it
I’ve long been fascinated by the mechanics of an election — how you transform data, conversations held on doorsteps and political mistakes from your opponents into tangible outcomes that drive votes your way.
It was obvious from the start of this campaign when the Tories were putting out basic digital content, compared to the edgy and i…
